First I'd like to thank each of you for answering the call to my Twitter and LinkedIn campaign #PlannersAre. Your input is encouraging and so very appreciated! It was wonderful reading all of the titles, labels and descriptions you'd give to event and meeting professionals.
Our industry is finally growing up. We are finding our voice, communicating our value and worth, and making an impact in areas of hospitality, travel and tourism, and business. We are so much more than what our current titles suggest. It is our duty to educate others so that we continue to grow as a profession.
We wear so many different hats during a typical day that "multi-tasking" might as well be our middle name! Below is a compilation of your responses. I will continue to update this list as others come in. Again, thank you to those on Twitter and in the "Event Planning & Event Management - the 1st Group for Event Professionals" LinkedIn Group for their contribution to this post!
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Planners
are researchers, data analyzers, dieticians, technologists, caregivers, concierges,
production directors, financial managers, content experts, emcees and the face
of your organization and brand!
-Kendra McMurray, CMP, CGMP @Meeting_Pro
Planners
are negotiators, risk management experts, Plan B thinkers, hosts, contract authorities,
logistics planners ... shall I go on?
-Marion
Finkelstein @MarionSpeaks
Planners
are organizers, researchers, decision-makers
-Meet Mr.Holland
@MeetMrHolland
Liaisons,
partners, problem solvers, a second set of eyes...so many things!
-UCLA
Meetings @UCLAMeetings
Strategic
Event Managers, Experience Creators.
-WilliamThomson @williamevents
Architects.
We visualize, analyze, create, strategize, design and build.
-Myrna Medina
@WarriorInHeels
Planners
are negotiators, comforters & confidants.
-Cheri W.
@Millionnairess
We
are Travel Agents & Tour Guides, as we tell our sales where to go to dinner
and what they can see on their time off from the booth. Mothers [and fathers],
as we sew on buttons, apply bandages buy panty hose, hand out Kleenex and know where
the bathrooms are. We are Sales People because we cover Sales on the show floor
when they take bathroom breaks or go to lunch or have to fly out early. We are
Caterers, House Keepers, Logistics Managers, and Product Geniuses.
-Gail
Martinson, LinkedIn Group Contributor
We
are architects, strategists, foodies, wine connoisseurs, human relations specialists,
emergency response experts, techies, designers and a beautiful, rare
combination of left- and right-brainers all rolled into a well-heeled package
(with sore feet).
-Shawna Suckow, CMP @SpinPlanners
Sometimes
it feels like I'm a magician making miracles with minimal and a "macgyver"
when things fall apart. You have to adapt quickly to make things happen.
-Yvelise-Lopez,
LinkedIn Group Contributor
We
are definitely counselors who do not necessarily have a license for that! We are
sometimes caught up in planning a wedding for a couple, but that easily turns
into a couple's favorite go-to person to spill out all their, fears, doubts and
emotional baggage past, present and current!! It is your job to be whatever
that couple needs to get them to "I do"!! Even if you have to
transform into "Super Planner" to get them there!
-Danielle
Nicholas, LinkedIn Group Contributor
Someone
who "makes things happen"!
-CathBrinkley, LinkedIn Group
Contributor
We are
humans, mothers, fathers, sons and daughters, friends, care givers, those who
other people go to and lean on. Sometimes we become their therapists.
-CEO, Eldar
Entertainment, LinkedIn Group Contributor
I am
a MOTHER, I do it all, the event is my baby, I will pamper it and nourish it until
the end.
-Gwen Stevenson, LinkedIn Group Contributor
I
sometimes feel like a general leading my troops to victory armed with a battle plan,
nerves of steel, the patience of a saint and the ability to think quickly on my
feet!
-Stacey Maderios-Cooke, LinkedIn Group Contributor
I
would say you could call yourself an Events Producer, because that's what you're
actually doing.
-Herb Bass, LinkedIn Group Contributor
We are
therapists and counselors.
-Phyllis Shelton, LinkedIn Group
Contributor
I am
a mind visual creator, producing a live realistic special gathering of people
or persons, marking a moment in time with a celebration or remembrance through
the use of all human senses available!
-Christie Dodson, LinkedIn Group
Contributor
Sometimes
we are like the "Secretary of (the event) State" coordinating efforts
between providers, clients, and venue personnel; negotiating meetings to discuss
plans of action, communicating the goals, needs and capabilities of one "nation"
to another and bringing all to a solution that works for everyone.
-Leslie
Ferebee, LinkedIn Group Contributor
We
are mentors whether we realize it or not. Others learn by watching our experience,
our emotions and our multi-tasking abilities. We are fire fighters- ready for
that one small thing that goes wrong and ready to put that fire out with class
and comfort to others. We are Negotiators, Strategizers, Problem Solvers. I
love it when someone says "oh, you plan meetings, fun!" But to those
that do it, we know it's so much more.
-Karen Hoffman-Krueger, CMP, LinkedIn
Group Contributor
We
are the "strategist" who comes up with the best plan of action and "doer"
who makes it come to life, event marketing professionals, relationship experts,
the one wearing the suit on the trade show floor and the one in jeans setting
up and tearing down the booth, the communication specialist and the overall
generalist. The best event professionals are those who can be whatever the
client or our employer needs at the time.
-Les Selby,
CMP, CMM, LinkedInGroup Contributor
Memory
makers we create a memorable experience.
-Elise Maree
Holford, LinkedInGroup Contributor
William
R. Host, Associate Professor at The Manfred Steinfeld School of Hospitality and
Tourism Management at Roosevelt University, Chicago (and a friend of mine!) put
together a list a long time ago called "Who is the Meeting Professional?:
Accountant, Architect, Audio-Visual Techie, Comedian, Communicator, Concierge, Crisis
Manager, Crowd Controller, Dietitian/Chef, Entrepreneur, Executive, Graphic
Designer/Printer, Interior Designer, Lawyer, Negotiator, Nurse/Paramedic, Party
Host, Police/Traffic Cop, Prop Manager, Psychologist, Registrar, Safety
Engineer, Sales Manager, Santa Claus, Social Worker, Scheduler/Logistics
Expert, Secretary/Receptionist, Social Worker, Teacher/Educator, Talent Agent,
Travel Agent, Miracle Worker!"
-Beth
Cooper-Zobott, LinkedIn Group Contributor
Vision
planner - listening to the client and creating the mission/vision from listening
and hearing what they are not saying. Writer - writing all the content for
publications, websites, notes, speeches. Technical Director -coordinating and
implementing social media, designing and managing databases, navigating and
designing registration sites and home pages.
Designer/Logistician - designing and fitting all the pieces together so
it is seamless. To me,
all of our "duties" and why I do what I do is about Guest Experience.
That is the hinge that brings all the planning together. If each guest is able
to fulfill their role (guest, speaker, vendor, board member, staff), then that
is your success story. Message communicated, relationships made, staff happy,
guests empowered....it’s a WOW.
-Janna Bowman, LinkedIn Group
Contributor
Asan
Event Manager, Executive Producer, Project Manager and more generically "Director
of Done" - I have adopted the tagline "Turning your to-dos into
ta-das". Gets 'em every time. Unless the tasks we are performing on a
specific project are SUPER focused (which, to be an effective, creative
contributor to the team, isn't really the best strategy, right?) it is difficult
to put one title on what we do and who we are to the process. We are a unique
demographic of individuals who are simply interested in making other people
shine! And we take a lot of pride and satisfaction in that role. Sometimes the
tasks are thankless and we have to educate some about how they will benefit
from our services. But at the end of the day we can stand back and watch what
we created come to life and know that it was a job well done!
-Roberta
Boucher, LinkedIn Group Contributor
I
would add that we are master organizers as well as arbiters of style, taste and
trends.
-Angela Perry, LinkedIn Group Contributor
We
are the risk managers, the safety officers, and the assurance and governance
for the meeting or conference...
-Geoff Anderson, LinkedIn Group
Contributor
I have a different twist than most. I am a city wide event planner. I'm a
negotiator, as I try to break down the walls of jealousy between the cities,
and teach them to work together. I stand between the city associations and
their merchants, becoming their advocate. I am the liaison between the
merchants and their potential customers. I am a patrol officer when there are
long lines and irate people. A communications specialist when merchants have no
clue how to use their computer for marketing themselves. All of this, and a
business coach... -Pamela Gressett, LinkedIn Group Contributor
Planners provide a magical experience of organizational expertise that
provides entertainment and information to enrich the lives of the
attendees. I have three different
perspectives. I have planned events,
attended many as a participant, and now do public speaking and training. The magic is when it is so well done, that is
looks easy.
-Dr. Shirley B. Garrett,
Psy.D, LPC, DAC, LinkedIn Group Contributor
I’m a planner of parties, a planner of FUN, a planner of getting to know
everyone. I’m a planner who listens, a
planner who laughs, and a planner who does nothing by halves. -Lorien Silvan, LinkedIn Group
Contributor
Event Wizard-Witch-Emporer/Empress-From Dr. of Trends, to Professor of Old
School Genius…
-Kelli O’Dell, LinkedIn
Group Contributor
We are improvisers, with a “duck like” presence. If you think of how a duck swims on the
water, you get my meaning. Paddling
really hard, but not looking like it…
-Jacquelyn McCrae, LinkedIn Group
Contributor
Sometimes I feel like I am the DOE - Director of Everything!
-Dianne Davis, LinkedIn Group Contributor
I often think of Even Planners as "Genies". They take the wishes of their stakeholders and make them come true. They see the vision and create the vision.
-Denice Gigoux, LinkedIn Group Contributor
I continue to be an advocate for doing away with the term "planner" which sounds too much like a hobby and instead adopting a project manager or producer...I believe we can transform our industry by changing out title to one which uniformly garners respect and pay equal to that. Producer, Project Manager, those are well accepted by business circle and I like the idea of adopting them.
-Heather Mason, LinkedIn Group Contributor
With a wedding, as an Event Planner, you are being everything...to everybody! Maybe the sister or the mother that that bride hasn't got; best friend, confidant, magician (pulling wedding rabbits out of a hat!), stage director "par excellence" (you've done it before, but it's their first performance!)...
-Anne Ager, LinkedIn Group Contributor
Sometimes I'm a hand holder and counselor!
-Deborah Stillwell, LinkedIn Group Contributor
I believe that we are all "EXPERIENCE CREATORS".
-Makarand Bhave, LinkedIn Group Contributor